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Have you ever seen a digital marketing expert at work? He stares at the monitor for hours, clicks and types. Everyone does not know that he thinks he is talking nonsense, but the moment he stares at the monitor and tastes his coffee, he is selling millions or even billions. What a good job is not it? You also want to know what this digital marketing is and what exactly they do?
Digital marketing in a word means marketing with digital tools. Now what exactly does a digital marker do when staring at a monitor? What tools do they use to deal with? And how it sells a product or service is a long story that we described below.
Be sure to watch the video below so that you can easily understand the whole story from the very beginning; In this video, explains in simple language what digital marketing means and who benefits from it.
The following is an example of what digital marketing is all about in practice and how it helps businesses and individuals.
What does digital marketing mean in practice?
Remember the last product you bought online? We assume you are looking to buy a mobile phone to see what role a digital marketing expert plays in this buying process.
Step 1: Search
According to statistics, more than 60% of people who have access to the Internet search for the product on the Internet before each purchase. This search can be a simple price information or in-depth research.
If you are not an open phone and do not know about the new models offered, by searching for phrases such as: "Best new phones", "Best mobile under 5 million", "Samsung 2020", you will try to find a list of selectable models.
The role of digital marketing at this stage can be divided into several parts. First you need to publish and publish articles or videos according to your needs. This part of the job is content-based marketing. Secondly, the website or any other platform intended for publishing content must be SEO. Simply put, a page or website ranks high among thousands of Google search results.
Step Two: Compare
Now that you have read some lists and guides, now is the time to compare models. You search for the names of the three proposed models. In the search, you click on the first link, which is an ad. Ads within Google are managed and executed by the Google Ads service. A digital marketing expert can optimize ads so that they are targeted to potential customers in search results.
Usually in searches we are not satisfied with one result and open reseller panel for telegram tabs at the same time. Details are important when there are several options. At this stage, the digital marketing expert must make sure that the information required by the user is available and that the overall user experience is satisfactory. Design skills, experience and user interface play a role here.
In addition, digital analytics tools such as Google Analytics should understand what resources users enter the website from, what they do, and what causes them to stop buying.
Step # 3- Discovering Your Purpose
After all the research, you will reach a final choice. You also check the prices, warranty and accessories and finally decide to buy from a not so famous store.
In the purchase process, things go well and you receive a text message confirming the registration of the order.
Step 4: Customer Loyalty and Return
Are you satisfied with the phone you bought and everyone asks where you bought it and say the name of the online store. Suppose you do not buy glass and case for the phone. On the same day, you will receive a text message from the online store that the glass and frames of this model are 30% discounted. You also order glass and frame from this store. They also put a link to the store's Instagram page in the ad text message After looking at the Instagram page, you will like its content and follow it.
At this stage, Digital Marketer is trying to get its previous customers to buy again by sending messages, advertising, managing social networks and developing online sales campaigns.
So, in general, a digital marketing expert, along with other experts, tries to sell or provide services in digital platforms in the best possible way.
What is WooCommerce and what are the criteria for a store builder?Be sure to read: What is WooCommerce and what are the criteria for a store builder?
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What is digital marketing and what are its functions?
In general, any work in which you use digital tools (such as email, site, text message, etc.) to advertise, sell, poll or promote your products or services is a form of digital marketing.
Digital marketing does not have a clear boundary for which we define a list of tools and tasks, but based on experience and common knowledge, we know what works most under the heading of digital marketing.
The world of digital marketing is really vast. It starts with the basics of digital marketing, which is the basis of online sales, until you see your million-dollar sales. So first of all get acquainted with all the digital marketing methods and techniques that we have fully explained in the video course " Internet Sales Training ". In this course you will learn how to attract customers, make them love your business and multiply your customers. Finally, experience a million sales.
But in this section, we will briefly and usefully explain all the basic elements of digital marketing. We suggest that you visit the new academy page after the initial introduction and start learning today.
Website Marketing
The Importance of Website in Digital MarketingWebsite is your main customer base! Most likely, the first encounter of customers with your business will happen on the website. You can no longer attract customers like a traditional business by hiring a fat salesman! So you have to make the customer attracted to the website itself.
You might say I don't need a site, I can sell my products with a nice Instagram post. The answer is yes! You must do this! But if this screw becomes unavailable tomorrow for any reason, how can other customers find you?
Please do not put all your eggs in one basket! You need a central base for your customers, so a successful digital marketing strategy starts with building an engaging and functional website!
Beautiful appearance and principled layout of the content will have a great impact on your sales. Of course, remember that beauty lies in simplicity. I do not mean to add any paint or glaze to your site. Instead, you should avoid crowding the pages of the site as much as possible.
Adobe's representative of your presence? Manufacturer of graphic software such as Photoshop, Premier, etc. The company stated in its research:
If the interface of your site is not beautiful, 38% of users will leave it regardless of the content of the site!
The user interface or the so-called UI means the same as the appearance of your site. Of course, the beauty of the user interface is not the only important criterion! If you focus only on the appearance of the site, you may overlook other important issues such as user experience. I do not know if you have heard anything from the user experience or not? In English, it is called User Experience or UX for short . If I want to say familiar, the user experience is actually the feeling that the user has while working with your website.
For example, if your website is very slow or it is difficult for the user to find an important option, a bad memory of you will definitely remain in his mind. But if everything is in its proper place, it will definitely spend more time on your site. In general, the more you can increase the retention time of users on your website, the more likely they are to buy.
Another thing that should be noted here that, the reaction-oriented or being responsive ( Responsive ) of your site. Today, most users use their mobile phones to surf the web instead of desktops. The aspect ratio and screen size of mobile phones vary.
If your website is designed to be responsive, it will quickly adjust to the size of the user page so that your content is displayed correctly; But otherwise, the appearance of the site will be messed up and users will run away.
Of course, being responsive to your site ranking also has a huge impact on search results (or SEO). (If you are looking to build an attractive website at a reasonable price, you can use site-building services, such as the portal, or refer to the new site design section .)
Content marketing
Content affects the success of your digital smm stone said that shopping habits in customers have changed and now most people before buying, seek reliable and useful information to make their choice accordingly.
There are many sources to find this information. But who is better than you? You can definitely promote your product better than other people! This is where content marketing comes in handy . But what does content marketing mean?
Content marketing means attracting the audience by producing quality content and SEO, and directing them to buy from the site.