These days, the social media fever of Club House is very hot and many people are trying to smm panel it with the official and unofficial version and see what is happening there that different Iranian celebrities are every day. And foreigners become members of it and engage in discussion. Club House and other social media, which are evolving day by day, in many cases replace the official media and become an official forum. We had a short conversation with Seyed Mohammad Reza Asnafi, a university lecturer, activist and researcher on social media, about this emerging social media, which you can read below;
Asnafi initially spoke about the reasons for welcoming this social media and said: "There are different reasons why Club House has been able to attract many people in a short period of time." One of the reasons for this welcome is the presence of international celebrities, especially in a country like the United States, and regardless of what the network has to offer, being on the network itself was considered a positive norm and a herd behavior occurred in the sense that a number of prominent people were present. And the rest, imitating them, became members of this social media, this presence became a wave and an identity-building movement. When the wave hit, a flood of people moved towards it, and this is not the first time this has happened because, for example, the same thing happened with Telegram and Twitter. This behavior model is a coaching method, a coaching that invites prominent people to appear on the web and advertise to make the wave go and the others to do the same.Corona is used.
He added: "Another reason for the welcome is that experience has shown that once every three or four years, the social media space needs innovation and creativity, and in the last four or five years we have faced a vacuum of ideas until the club house entered the social media space. put. Meanwhile, in a process of blogging, we faced a decrease in media publishing capacity, that is, from the time of blogging onwards, the possibility of publishing content decreased and more towards audio and video communication, for example, in our Twitter with wide but shallow communication We are faced with the fact that Club House, in addition to publishing content, seems to give depth to communication, and because it is based on sound, unlike text, which cannot convey emotion, it can also convey tone and goodness, thus reducing misunderstandings.
At the beginning of the club house, the atmosphere of conversations in some of the rooms was very far from reality, and for example, in some of the rooms, Iranian journalists who were not in the country were present and talking, and it turned out that these were far from the political and social reality of Iran. are
The activist continued: "Club house can strengthen the conversation, but it has a weakness, and that is that the conversation takes place in a quiet and quiet place, and mainly in a crowded and noisy place, you can not have a good conversation, which in some The chat rooms of the clubhouse fall and become so crowded and everyone is talking that practically no conversation takes place and nothing comes out of these conversations and it happens to be anti-conversation. At the beginning of the club house, the atmosphere of conversations in some of the rooms was very far from reality, and for example, in some of the rooms, Iranian journalists who were not in the country were present and talking, and it turned out that these were far from the political and social reality of Iran. But over time, more Iranians entered the clubhouse, and the unofficial version of Android came, and little by little, the content became more real, and in general, the more attendance, the closer the content gets to reality.
"Today, social media has somehow replaced the official media, and you can see that many politicians today are expressing their political reactions on Twitter, and blog of the functions of the official media have been taken over by social media. In fact, they have weakened the official media," he said. They did not disappear and this is not unique to Iran and is the case all over the world.
He went on to explain the difference between a social network and social media and explained: "Social media is a place where everyone can participate in the production of its content, but a social network is a type of social media that has a network structure and produces content and consumption." Content creators are very close to each other, like Twitter, which produces a lot and consumes a lot, but in a place like YouTube, they produce a small number and consume a lot. According to this category, club house is a social media, not a social network because few people produce and many people consume, and it is a platform for publishing content. All social networks are social media, but not all social media are social networks.
The social media researcher said in the end about the future of Club House: "I think Club House has two serious weaknesses that cause it to go out of business very quickly." One is that it is very time dependent, which means that everyone must be cibu to be able to use the content, and if we are not present in a discussion, we can not use the content later. You have to spend hours arguing; This causes people to get bored and give up using the clubhouse after a period of sleep deprivation, leaving only people who either work in such media or are unemployed and have a lot of free time.
